One Embarcadero Center
San Francisco, California 94111
Dallas
100 Crescent Court
Dallas, Texas 75201
Analysis
Your websites ability to leverage
its full potential is only as good as its usability. To maximize
effectiveness, the site needs to have microwave mentality
fast, hot and easy.
The Travars Group will uncover what
youve got and what youre missing, with a comprehensive
overview from the inside out to help you prioritize
web development efforts and adhere to online best practices
as you build or update an engaging, intuitive website. Well
provide insight around:
Competitive Best Practices:
Well work with you to identify the companies and competitors
you want to match up to and identify their online
best practices to underscore where your strategy carries
an advantage or falls short.
End User Analysis: Well
conduct usability tests to confirm your online audience
is getting the message right when they visit your site.
Well identify what users like and what they dont,
with detailed recommendations for improvement.
Heuristic Evaluation:
Well conduct a usability analysis of your current
site and recommend strategies and tactics to help your online
audience find your message where they need it most.
S.W.O.T. Analysis: Well
identify strengths, weaknesses, opportunities and threats
through evaluation of your sites architecture, content,
design, navigation, structure, tone and functionality.