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Costs less, does more
A major public corporation wanted to produce an industry-leading
annual report at reduced costs. Following analysis of processes,
people and previous projects, we suggested something they
never tried before. The solution cut costs 75 percent while
improving the look and feel of the report, by leveraging talent
that already understood the business and its products. Working
with their in-house graphics team, we wrote the content and
they created and produced the cover and front market section
in which the 10-K is wrapped. Together, we produced an outstanding
product – under budget, ahead of schedule, and without
the stress that had traditionally surrounded the project –
while helping employees feel a little extra sense of pride.
Milking the media
A 30-year old mid-sized company couldn’t figure out
why they didn’t have better media coverage. They paid
millions of dollars to agencies that produced negligible results
– and blamed the company for having “nothing to
say that the media wants to know about.” We provided
a complete overhaul of the approach they had been taking with
their media outreach, We analyzed the people, process and
procedures, uncovered opportunities, wrote a media manual
specific to the company and industry, trained spokespeople,
shared our secrets for working with the press, helped them
build relationships and elevated positive media coverage more
than 500 percent within six months.
Averting unexpected crisis
A major public corporation reached for its crisis plan –
and discovered it was all hype and no action. We worked fast
to help them understand what they needed to do immediately,
and then set up a plan for the future that took into account
changing business, product and environmental issues. We saved
this company millions of dollars in possible lawsuits. We
helped them salvage their reputation. And we helped them understand
that when crisis hits, the way it’s handled is far more
important than the incident, itself.
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